Privacy Policy

Last Updated: January 2026

Thank you for visiting the Patterson Nissan website, including our mobile device-ready version. Patterson Nissan and our affiliates (together, “Patterson Nissan,” “we,” “us,” or “our”) strive to make our website a useful and rewarding experience by tailoring content to your interests and needs.

To accomplish this, we responsibly collect and use personally identifiable information. We respect your privacy, and this Privacy Policy documents our commitment to safeguarding your personal information in compliance with applicable laws and industry standards.

This Privacy Policy applies to information collected through our website and affiliated online offerings. It does not apply to third-party websites, services, or offline activities.

This policy covers:

What information we collect
How we use that information
With whom information may be shared
Your choices regarding data collection and use
Our security practices

1. Information Collection and Use

A. Anonymous Information

We collect anonymous, aggregate information from website visitors, including IP address, browser type, device information, referring pages, date/time stamps, and website interaction data. This information is used in aggregate to analyze trends, administer the website, improve performance, and enhance user experience.

We use cookies, pixels, and similar technologies to support these functions. Cookies do not give us access to your device or personal information and are not used to identify anonymous visitors. You may disable cookies through your browser settings, though some features may not function properly.

We may work with third-party analytics and advertising partners (including Google) to measure website usage and deliver relevant advertising. These partners collect information in anonymous or aggregated form and do not receive personally identifiable information unless you voluntarily provide it.

To learn more about Google’s practices or to opt out:

B. Personally Identifiable Information

We collect personally identifiable information only when you voluntarily provide it, such as when you:

Submit a contact or inquiry form
Request information or services
Use tracking phone numbers
Apply for financing or submit a credit application
Participate in surveys, contests, or promotions

Information collected may include name, email address, phone number, address, ZIP code, and, where applicable, financial or credit-related data.

Sensitive Personal Information, such as Social Security numbers, driver’s license numbers, or financial information, is collected only when necessary to provide requested services (e.g., credit applications or vehicle transactions) and is used solely for those purposes in accordance with applicable law.

2. SMS Communications & Consent

By providing your mobile phone number and opting in, you expressly consent to receive SMS or MMS messages from Patterson Nissan, including messages related to inquiries, services, account updates, reminders, and promotional communications. Message frequency may vary. Message and data rates may apply.

SMS opt-in consent is not shared with third parties or affiliates for marketing purposes.

You may opt out of SMS communications at any time by replying STOP to any message. For help, reply HELP or contact us directly.

SMS consent is not a condition of purchase.

3. Our Use Restrictions on Personally Identifiable Information

We do not sell or rent your personally identifiable information. We may share information with trusted service providers who assist us with operations such as marketing, data hosting, credit processing, customer communications, and order fulfillment.

These service providers are contractually required to use your information only for the services they perform on our behalf and to maintain appropriate confidentiality and security safeguards.

We may contact you regarding services you requested, account matters, operational notices, or legal requirements. Certain operational communications are not subject to opt-out.

4. Third-Party Information About You

We may supplement information you provide with data obtained from reputable third-party sources such as credit bureaus, in compliance with applicable laws. Any such information is handled in accordance with this Privacy Policy.

5. Our Agents and Vendors

We may engage third-party vendors to perform services on our behalf, including hosting, analytics, communications, verification, and promotions. These parties receive only the information necessary to perform their services and are prohibited from using it for unrelated purposes.

6. Disclosure of Information as Required by Law

We may disclose personal information if required to do so by law, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, users, or others.

7. Links to Third-Party Sites

Our website may contain links to third-party websites or applications. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing personal information.

8. Security

We use commercially reasonable administrative, technical, and physical safeguards to protect your personal information. However, no system can be guaranteed to be 100% secure. If we are required to notify you of a data breach, notice may be provided electronically as permitted by law.

9. Your Consent and Policy Changes

By using our website or submitting information, you consent to the collection and use of information as described in this Privacy Policy. We may update this policy periodically. Material changes will be posted on this page with an updated revision date.

10. State Privacy Rights

Depending on your state of residence, you may have rights regarding your personal information, including the right to access, correct, delete, or opt out of certain uses of personal data, as provided under applicable state privacy laws (including CCPA/CPRA and similar statutes).

11. Data Retention

We retain personal information only as long as reasonably necessary to fulfill business purposes, comply with legal obligations, resolve disputes, and enforce agreements.

12. Opting Out of Marketing Communications

You may opt out of promotional emails at any time by using the unsubscribe link included in marketing messages. Opt-out requests do not apply to transactional or service-related communications.

13. Further Information

This Privacy Policy applies to all visitors and customers of our website and replaces any prior privacy policies or statements. We comply with applicable state and federal privacy laws when disclosing or handling personal information.